Brand New Thing

by Apoc

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This song is currently available for download exclusively via my Kickstarter campaign here: www.kickstarter.com/projects/1973805615/new-apoc-music-video

'Look at this thing - it’s brand new!'
So demands our television, our computer, our smart phone, placards along our highways and in shop windows and just about every other available public space. So demands this very press release and so demands Apoc, in his new song and video, “Brand New Thing.” This is a dog and pony show for dog and pony shows, an attempt to rebrand rebranding, a product launch on an infinite loop and a publicity campaign for planned obsolescence. Apoc is the Billy Mays of Art Rap; the Ron Popeil of Post-Hip Hop pitchmen. As usual what’s actually for sale is our own sad reflection. 'But wait, there’s more!'

Originally from Chicago, Apoc’s music, art and journalism have brought him all over the world and afforded him the opportunity to perform alongside many of his heroes and esteemed contemporaries, from Slick Rick to Busdriver to Lupe Fiasco. He’s had music featured on a number of TV shows including MTV’s Jersey Shore and been invited to play a variety of festivals including POP Montreal and NXNE. Since releasing the acclaimed “Make Horns!” EP in 2013, he’s spent time living in Ljubljana, Slovenia; Telluride, Colorado; Three Rivers, Michigan and Preston, England. His restless spirit is currently recording strange new songs in Astoria, Queens. On a clear day you can see America from there.

lyrics

BRAND NEW THING LYRICS:

It’s brand new – it’s a brand new thing
This thing is brand new
It’s brand new – it’s a brand new thing
This thing is brand new

Look at this thing it’s brand new
Let me tell y’all what it can do
Replace my old thing – that’s true
Put that shit in the garbage can ewwwww!
Look at this thing it’s so much better
Why the fuck ya think I dropped all that cheddar?
Why the fuck ya think they call me trendsetter?
If you can have Beyonce, who wants Etta?
Says right here that it’s new n improved
N still you ain’t pursue, man how stupid is you?
Stuck on that thing that’s proved tried n true
When everybody else got version two
It’s a burden too, to stay current dude
But there’s one thing I can say with certitude
It’s that new means better in perpetu-
Ity – city – urban views
Everywhere ya look there’s urgent news:
Brand new shoes, brand new food
A brand new doo n a brand new ‘tude
Boy ya better cop that brand new you!

Chorus:
Brand new! – it’s a brand new thing
This thing is brand new
Brand new! – it’s a brand new thing
This thing is brand new
Brand new! – it’s a brand new thing
This thing is brand new
Brand new! – it’s a brand new thing
This thing is brand new
Look at this thing – it’s a brand new thing
This thing here is brand new
Look at this thing – it’s a brand new thing
This here thing is brand new
Look at this thing – it’s a brand new thing
This thing here is brand new
Look at this thing – it’s a brand new thing
This here thing is brand new

Look at this thing it’s brand new
Made on the cheap in Kathmandu
By children who don’t have food
Their plight is alien to me – nanu nanu
Look at this thing it’s damn cool
Makes me feel like a man too
It’s all I ever need n ever plan to
Until the next thing that’s brand new
Says that there’s never been nothin’ like it
Buy it – try it – can’t deny it
Made for our age with all the best science
Heard the first day the store had riots
Yesterday’s thing is so damn crappy
Why would I wanna live like my pappy?
This new thing’s got me goin’ batty
Maybe it’s the thing that finally makes me happy

Chorus

Look at this thing it’s brand spankin’
Cost me a handful of Ben Franklins
Had to be creative when bankin’
Cuz the economy has been tankin’
But look at this thing it’s so much better
Read about it in the cool kids newsletter
I was feenin’, now I’m gleamin’
Finally found my faith n a sense of meanin’
Says right here that it’s fantastic
Already classed it among the classics
Crafted n casted in glass n plastic
So no man alive can ever outlast it
Never think about my choices effects
Cuz all I care about is what’s next
The future is distant and complex
But it’s filled with more brand new objects!

Chorus

credits

released January 11, 2016
words & vocals - apoc
beat - earmint

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about

Apoc New York, New York

Originally from Chicago, Apoc’s music, art and journalism have brought him all over the world and afforded him the opportunity to perform alongside many of his heroes and esteemed contemporaries, from Slick Rick to Busdriver to Lupe Fiasco. He’s had music featured on a number of TV shows including MTV’s Jersey Shore and been invited to play a variety of festivals including POP Montreal and NXNE. ... more

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