Make Horns!

by Apoc

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about

#makehorns

I've started a campaign on various social networks (but especially instagram & twitter) to get people to post pics of themselves giving the horn sign aka "making horns" and tagging those pics #makehorns and/or #apoc to help promote my new EP...please join in!


After recent successes, including a headlining showcase at POP Montreal and the prominent use of a number of his songs in MTV’s hit series Jersey Shore, Post-Hip Hop pioneer Apoc is back with a brand new EP, “Make Horns!” produced by frequent collaborator Earmint.

The cover art for “Make Horns!” (designed by Apoc) is adorned with a series of visual puns featuring the titular instruments and appendages as well as the age old hand sign more recently associated with Heavy Metal fans - but the EP’s title is a reference not only to the synthesizer horn sounds featured so prominently in the production of these 5 songs, but also to the songs’ themes of vilification and blame, on an individual and societal level. Apoc collaborated more on the production of these songs than ever before, and the result is a lush, full sound that is indebted equally to golden age Hip Hop and Chicago House as to the modern sounds of American Trap and UK Grime. The dark yet danceable beats are a perfect launching pad for Apoc’s ruminations on accountability and the dynamics of right vs. wrong.

On “Put Your Horns On Me,” the first single from the EP, Apoc relates a personal tale of a youthful love affair gone awry and the inevitable blame game that ensues. Ultimately, he comes to accept his role as villain to assuage his former lover’s broken heart, crooning, “If it helps to hush your cries to despise, then hate.”

“Can’t Say No” sees Apoc discussing a variety of environmental issues and wondering aloud why we continue to ignore these concerns while accepting that “we’re all complicit in this destruction.” The aggressive horns and handclaps of the beat sound like a mid-2000’s Wiley production by way of Cajmere’s “Percolator.”

Both sonically and thematically, “Here I Am” and “Make Horns!” act as two sides of the same coin. While the former track’s droney bassline and rigid horn stabs sound almost like a military march, the title track’s syncopated horns and staccato synths recall the chaotic spirit of modern Balkan music. On “Here I Am,” Apoc questions his accomplishments and searches for something to blame for his perceived lack of success. Is it where he’s from, where he’s been, or where he currently is? “Make Horns!” is very much a reaction to these sentiments. The rapper casts the titular hand sign as an amalgamation of its modern role as a symbol of celebration and it’s more traditional use as a means to chase away bad spirits; reinventing it as a symbol of defiance against any forces, internal or external, that stand in the way of one accomplishing one’s dreams. The track features live instrumentation from Benjamin Steenblik on cello and Borg the Liar on guitar, a first for an Apoc song.

The EP closes with “What Aco Told Me,” a meditation on the causes and implications of the Slovenian Erasure, a politically-motivated administrative fiat that stripped 25,000 people of their citizenship and basic human rights in the former Yugoslavian republic. The song’s title refers to Aleksandar “Aco” Todorović, a leading activist for the Erased, whom Apoc has spoken with at great length about the subject. The tribal rhythms and chanting of the first half of the song give way to a raucous New Orleans brass band style breakdown, bringing the EP to a defiantly celebratory close.

Describing his music as Post-Hip Hop, Apoc has been moving beyond narrow genre definitions and carving out a niche all his own the past few years. In recent months, he has seen his music featured on MTV's Jersey Shore & 10 On Top, Fuse On Demand, URB.com, XLR8R.com and more; accrued tens of thousands of Youtube views; and brought his manic live show to POP Montreal and stages across the U.S. He has performed alongside Busdriver, P.O.S., Dark Time Sunshine, Sole, Macklemore, Lyrics Born, Open Mike Eagle, Evidence, Eyedea & Abilities, Astronautalis, Ceschi and many other indy hip hop luminaries. Though raised in the suburbs of Chicago, he calls Telluride, CO home, but currently resides in Ljubljana, Slovenia.

credits

released 29 April 2013

Apoc - Words, Vocals, Design, Recording & Additional Production on "Here I Am" "Make Horns!" and "What Aco Told Me"
Earmint - Production
K-Kruz - Mixing, Mastering & Additional Production on "Make Horns!" and "What Aco Told Me"
Riley Arthur - Additional Vocals on "Put Your Horns On Me" and "What Aco Told Me"
Borg the Liar - Guitar and Additional Vocals on "Make Horns!"
Benjamin Steenblik - Cello on "Make Horns!"
Galen Jaymes Englund - Additional Vocals on "What Aco Told Me"

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about

Apoc Chicago, Illinois

Describing his music as post-hip hop, Apoc has been moving beyond narrow genre definitions and carving out a niche all his own the past few years. In recent months, he has seen his music featured on MTV's Jersey Shore & 10 On Top, Fuse On Demand, URB.com, XLR8R.com and more, accrued thousands of Youtube views, and brought his manic live show to POP Montreal and stages across the U.S. ... more

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Track Name: What Aco Told Me
What Aco Told Me

Lyrics: Apoc
Beat: Earmint and Apoc
Mixed and mastered by: Keith Kreuser
Vocals: Apoc, Galen Englund, Riley Arthur

Yeah! Oh yeah!

Chorus:
Well every hero needs a villain, ya’ see
Yeah, that’s what Aco told me!
‘N every ‘Us’ needs a ‘Them’ in order to be ‘We’
Yeah, that’s what Aco told me!
Had to do a lotta’ dirt just so you could look clean
Yeah, that’s what Aco told me!
N’ they can put them horns on you or on me
Yeah, that’s what Aco told me!

Well at first Aco thought he must be the only one
Couldn’t fathom what had happened, didn’t know what he’d done
Then he found there were thousands whose lives were undone
Erased by the state based on where they were from
Taken from wives or husbands and daughters and sons
Lost their homes and their rights and were publicly shunned
With no friends to defend them, their prospects were none
Ethnic cleansin’ with pens ‘n a slight of the tongue.

Chorus

It’s a lie, it ain’t innate
They creatin’ hate ‘n baitin’ race
Just to make a state, they betray their neighbors’ fate and gaze away
When the papers say ‘we can’t let them traitors stay
Inside our new new nation state,’ they obey ‘n blame away
Hey! It’s the same old game again
Huh - It’s the same old frame they in
Whether Jew, Muslim or Palestinian
Or dirty Southerner, in other words, you’re different

Chorus

Aco said –
I don’t have a nationality and I don’t want one
Aco said –
Every state needs enemies
Aco said –
That they’ll spread a lot of fallacies before it’s done
Aco said –
Just look what they did to me